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Number 1, 2014 back

Renaissance or Alienation? Spatial Transformation of Rural Space of Metropolis Fringe Area Driven by Consumer Culture: Empirical Observation on Dashan Village of Gaochun International Slow City
Gao Huizhi, Zhang Jingxiang, Luo Zhendong


Abstract:

Along with the globalization wave, consumer culture is spreading in China. Villages located in the metropolis fringe area are incorporated into the city’s consumption system. The paper builds a“ Stakeholder-Spatial Transformation” analytical framework based on the perspective of the production of space. Through in-depth analysis on the three stakeholders (consumers, producers, owners) of Dashan village of Gaochun International Slow City, the paper reveals the reproduction process of rural space. Moreover, the study found that associated with the invasion of the urban consumer culture, the traditional and natural rural absolute space is replaced by the abstract space which is concerned about the exchange value and abstract value of space. Villagers are oppressive or submissive and there is not any“ daily life’s revolt” as Lefebvre said. Furthermore, rural consumer phenomenon is not caused by its initiative behavior, but promoted by urban demand. It demonstrates that the urban-rural relationship in China today tends to turn from public exploitation to hidden discipline. Essentially, the alienation of the rural space brought by consumer culture is the capital phenomenon of space, which shows that the rural area is gradually becoming the stage for capital operation.

Keywords:

Consumer Culture; Production of Space; Metropolis Fringe Area; Dashan Village of Gaochun International Slow City

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