Abstract：

Based on survey data, this article assesses the heritage value of old city of Kashigar through Contingent Valuation Method. The difference is analyzed between residents and travelers for willingness to preserve different kinds of heritage, by examining the factors which influenced the willingness and amount to pay. The regression model is applied to observe the influencedegree. Finally the WTP value and some suggestions are provided.

Keywords：

Old City of Kashigar,Cultural Heritage,Contingent Valuation Method, Willingness to Pay