摘　要：

本文通过一个虚拟案例对“区位选择—消费配置模型”在商业地理和商业规划中的应用作了介绍。介绍是在“网络分析”软件环境中进行的。文章先对模型的构成要素、数据准备及模型运行的步骤进行了描述；再对输出的信息和图表做了详细解译和分析；最后，对模型在商业规划中的应用价值和局限性做了总结性评判。

Abstract：

Through a hypothetical case study, this article explains the application of Location-Allocation Modeling in commercial activity planning. The article first describes the major components of the model, the data requirements and the operational procedure in ESRI’s Network Analyst. It then presents detailed analysis and interpretation of the tabular and graphic outputs. Finally, the article makes concluding remarks on both the values and limitations of the Location-Allocation Model in commercial activity planning.

关键词：

商业规划；区位选择—消费配置模型；网络分析；商店位置选择

Keywords：

Commercial Activity Planning;Location-Allocation Modeling;Network Analyst; Retail Site Selection